Nominations for 2010 Adviser of the Year Award soar thanks to social media

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A record number of nominations – almost double compared to last year – have been received for the Association of Financial Advisers’ (AFA) 2010 Adviser of the Year Award. This award is being sponsored for the eighth consecutive year by Zurich Financial Services Australia (Zurich).

Zurich’s General Manager for Life Australia Colin Morgan said, “The large number of nominations demonstrates the increased engagement and awareness of the award.It is also a healthy sign of how strongly the industry has grown in recent times and, at the same time, the matching growth in the calibre of advisers.”

AFA National President Jim Taggart said, “It’s no coincidence that it’s also the first year the award has been promoted through social media. The most successful advisers are generally amongst the first to adopt new technologies, and new ways of engaging with customers, so the increase comes as no surprise.”

The winner of the award will be announced at the AFA National Conference on the Gold Coast on 26th October 2010.

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