Aviva has a good start to 2011

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Aviva has announced the company’s general insurance division has been a highlight so far this year. General insurance has shown strong premium growth and improved profitability. Aviva reported for general insurance:

Strong performance driven by combination of pricing actions, improved efficiency and improving market conditions
Net written premiums of £2.7 billion: 14% increase on 4Q10 and 9% increase on 1Q10
Group combined operating ratio strong at 97% (1Q10: 102%)
UK general insurance sales up for fifth consecutive quarter – 20% increase to over £1 billion (1Q10: £0.9 billion)
Brand strategy working well – 580,000 additional UK motor customers since the start of 2010
Appointed Preferred Strategic Partner to HSBC across Europe and extended the existing general insurance agreement in the UK until 2016

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